Partnership will lead to the region’s largest business facilitation service connecting buyers and sellers of enterprise technology.
Boston, Mass. – July 22, 2019 – IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company announces that they have entered into a partnership agreement with Naseba group, the French business facilitator. Under the new partnership Naseba will represent IDG Global Solutions, IDG Communications’ international sales division, acting as a regional office representing the whole of the IDG Communications’ portfolio within the GCC region, specifically covering Saudi Arabia, Qatar, Bahrain, Kuwait, Oman and Jordan.
Having operated on the ground in the Middle East for more than 15 years, Naseba has built substantial relationships with enterprise and governments through its investor, commercial and leadership services. IDG Communications has a 50+ year history of reaching the largest global tech audiences through their brand strength and global capabilities across digital, demand generation and custom content services. Combining IDG Communications’ expertise and Naseba’s high-level network, and local knowledge in the region, will offer an unparalleled suite of services and solutions to both organisations’ customers, be it highly targeted lead generation, events, thought leadership and C-suite networking or content marketing solutions.
“We consider the Middle East and specifically the countries Naseba will be representing strategic growth drivers for IDG Communications,” said Neil Michael, President, IDG Global Solutions. “Having a dedicated team in region connecting our capabilities with the GCC customers provides us with more comprehensive coverage within the Middle East. We are excited to work with an organisation that has maintained a strong presence in the region, while also staying ahead of the latest enterprise technology needs.”
“We look forward, thanks to this collaboration, to enabling our customers’ to grow effectively, and expand their market share globally, both on and off line,” said Sophie Le Ray, CEO, Naseba.
About IDG Communications, Inc.
IDG Communications connects the world of tech buyers with insights, intent and engagement. We are the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, and PCWorld® engage a quality audience of the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape.
Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers quality results.
Naseba offers global business facilitation services. The company creates growth opportunities by bringing together people, partners and ideas. It helps clients raise capital, enter new markets, secure partners, close sales and educate workforces.
Naseba’s goal is to create opportunity and add economic value at every stage of its client’s journey. It does this through three key areas: investor services, commercial services and leadership services. Since inception in 2002, Naseba has facilitated deals totalling billions of dollars for its clients.
The company has connected over 100,000 global executives through more than 1,000 proprietary business platforms in industries including but not limited to fintech, cyber security, hospitality tech and health tech across growth markets.